Thursday, September 15, 2011

Meaning 2: Interactions Between the 3 Levels (Theme: Product Design)


Representational:

A banana is something we can recognize from nature, and here the concept of a banana is represented in the way this juice carton is colored.  The purpose of this specific coloring is to convey to the consumer that this is a banana-flavored drink, and allows the buyer to only take mere moments to visually analyze the intended message.  How it relates to the other two levels: the banana is symbolically probably the most widely-known fruit; this carton takes the banana as a fruit out of the context of reality and places it on the packaging of a food product, abstractly using it to advertise the product.




Symbolism:

A locket, generally considered to contain a picture of a beloved one instead, in this product, houses a USB stick.  Lockets have always symbolically been worn by women who are usually in love, but either way, lockets seem to have come to be recognized as a keepsake item.  To have it be used as a USB stick is a clever way of taking the historical context of a locket out of it's normal usage.  Representationally, it is a locket in form; abstractly it is used as a USB stick.



Abstract:

This bike is an example of abstract design because it takes the bare minimum of the essence of what a bike is and excludes the other parts you would normally think to find on a bicycle (the chain, a bar leading up to the seat, spokes in the wheels, etc).  Representationally, it has the frame and structure of what we imagine a bike to look like; symbolically it has all the basic of basic parts of a bicycle.

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